Updated Reviews- Why Are They So Important?

  • Posted by: Admin
  • 22/05/2021

The date is one of the most important factors in a company's reviews. Learn why it is critical to never give up on trying to get new reviews

The date is one of the most important factors in a company's reviews. Learn why it is critical to never give up on trying to get new reviews.

Timing is everything in the virtual realm, and since reviews fall into that same sector, they too need to be updated every so often. Updates reviews display that you are actively offering optimal service and products to your clients. And the fact that they have something new to say about your business means you are making progress.

The most important goal of obtaining reviews is to obtain positive ones; you do not want to end up with negative reviews that lower your Google review score, but rather raise it. As a result, you improve your services and encourage your previous clients to provide an honest review of your company.

It may appear to be a small act encouraging clients to say something, but this small act improves your company's SEO. As a result, you will rank higher in your local SEO. Ongoing review flow also provides you with a channel for receiving feedback on any new advancements implemented in your business.

For example, if you were selling furniture but had expanded to provide free delivery to your customers, reviews of this nature could attract more customers looking for that extra you are providing. And presto, you've got free marketing bringing in organic leads right to your door. As a result, as long as you continue to receive positive feedback, you will always have new clients lining up.

The following statistics should put everything into perspective so that you can see how important having a constant flow of reviews is beneficial.

  • In the previous 12 months, 93 percent of consumers went online to look for an online business in their locality. This translates to about 34% of consumers doing the same thing daily.
  • In 2020, 87 percent of consumers specifically went online to read online reviews for local businesses. In 2019, about 81 percent of consumers did the same.
  • Only 73 percent of consumers who use the internet on a daily basis look at reviews written more than a month ago. Although anything older is not given much weight, the more recent ones are given more credence because they are closer to and more relevant to the client.
  • Review flow is one of Google's local ranking factors. The most recent reviews are given more priority and thus rank higher.

Bottom line

When all of the reviews about the services or products you're offering are positive, your business will grow exponentially. Now, if this feedback is frequent, and you consider that people read reviews before contacting you, don't you see how valuable it will be to have more recent reviews? And we're here to assist you with that. We offer tools at Reviewzers Marketplace to help you get a steady stream of reviews, keeping you relevant, on top of searches, and ahead of the competition.

We're only a phone call away, and if you'd rather, you can email us. We're looking forward to hearing from you!

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