A Google review is an evaluation of a business that is shared publicly. Customers share their experiences online after engaging with the services of a particular company. Google reviews are essential due to the following reasons;

• Google reviews improve rankings

Google reviews boost the local ranking and visibility when searched online via Google Maps, Google search, local park and knowledge panels. Businesses with higher quality, volume and recently reviewed are found at the top of local SEO rankings.

• Google reviews influence trust and credibility

First impressions of a business are essential as it influences buying decisions of the customer. Good Google reviews boost the customer's trust and credibility towards a business, increasing the likelihood of the business to make sales.

Google is among the most trusted and used search engines; people are willing to give a business with good Google reviews a chance as they trust the opinions posted on Google.

• Customer feedback

Google reviews serve as a way for customers to give feedback about their experience with a particular product. Companies can use these reviews, either bad or good ones, to improve their products and correct their complaints. By reading and reacting to the review, a business can retain old customers while still attracting new ones.