Get your business on Google Maps
The importance of Google business profile (formerly called Google my Business or GMB) is no less than critical to local businesses. learn here why
What is Google business profile?
Google business profile is like a phone directory for your business - take control of your searchability. Google business profile can help your business rank better, but it also means you're more accessible to potential customers. So if you're looking for clients outside of your traditional network, this is important to take advantage of.
Google business profile is a free online service that helps your business page to be found by others in your area whenever A potential customer looks for info about your company on Google. Your business' contact information, web address, customer reviews, hours of operation all in one place for customers to access at their convenience.
Google business profile and Its Importance to You.
In a quickly evolving digital world, people might think G-My Business is old news and start wondering "Is it worth investing in Google business profile?" The answer to that question should be easy to find from these statistics.
- Stat’s indicates that 96.2% of people learn about local companies online.
- More specifically, 91% of people older than 21 use search engines to find information.
- If you go a little deeper, you'll find Google has a huge share of the search engine market, in fact it’s more than 90%
- Google has reported that 46% of all searches have a purpose related to the user's location
- 56% of people who view your Google business profile listing never click the 'Visit Website' button. 24% of people's actions on your site are calls. And 20% of searches are direct.
- 64% of people who search online for local businesses found contact details for them by using Google business profile..
If you want to create a listing or increase your online visibility, Google business profile is a great place to start, and surely the most important one.
Google business profile advantages
That all sounds really cool, but unfortunately not all businesses use Google business profile. So, before we get into all the advantages and what you can actually do with it, let's take a step back and see if any of your competitors are leveraging this powerful tool.
- List your business on Google Maps to help increase sales
While Google can be helpful for research on smartphones, it’s not the most accurate when it comes to listing locations locally. About 86% of people use maps to find businesses nearby which is more convenient for them
Plus, customers who find a brand through their Google business profile listing are up to 53% more likely to make a purchase. Creating your business account on Google business profile makes it easier for potential customers to find you.
Having a Google business profile account will help your business show up for searches on Google Maps. So if you're an exterminator, for instance, it can help with things like word of mouth advertising.
- You can list your business in Google and it'll show up alongside other listings in their Maps.
All the latest Google search results show in a preview on page 1. 3-pack serves as a quick summary of your given search query and comes in handy if you want to find what you’re looking for right away. When most brands create a free Google business profile listing, it already boosts their Google rankings for many of their local searches.
As if the 3-pack wasn't enough, it also gives your business a much better chance of coming up on the first page of Google Maps. And showing up at the top means you're increasing your impression share. To show you the importance of showing up in local 3-pack, brands that do show up can gain 700% more connections over those that don’t.
- Google business profile helps you out with customer trust
One of the biggest obstacles a company faces is building trust with its consumers. When a consumer trusts a business, they'll purchase what you have on offer. As a business owner, one tip you can give your customers is to add their location on Google business profile.
For many consumers, this means that if a brand shows up on Google it may be seen as more reputable.
This is mainly down to the legitimacy of the Google business profile verification process. Google's local search will have a better chance of being seen.
- Reviews on Google business profile affect your overall online rankings, so you should go out of your way to keep them up.
Reviews are an important factor in influencing customer decisions to buy your product, and with a Google business profile page, customers can easily leave reviews & feedback for others to see.
By doing this, not only can you improve your business by knowing what needs improving but you will also be listed on Google with a star rating next to your business.
As your company grows and you release more products, you’ll start to collect more reviews and a better overall rating. This has clear benefits when it comes to staying competitive.
- Google business profile can help you get more traffic.
Due to the rapid advance of technology, people are faced with a challenge in their local businesses - they need to find ways to get more visitors who will buy from them online and offline. Seasonality varies from business to business. There’s no one-size-fits-all solution. However, many businesses have been able to achieve better numbers by updating their Google business profile listing.
Your company can appear in Google's Local Searches and increase your chance of attracting potential customers. Your Google business profile listing also has 35% more clicks to show for. Local directory listings are important, because they attract both web and foot traffic to your place.
- Google business profile is a great way to learn more about your customers and how best to create and meet their needs.
You know that you’ll have a better chance of succeeding if you take the time to actually learn about your customers. From your Google business profile page, take a look at the Insights section to see how well known your brand is, who your target customers are and what they like about you.
You can use Google analytics to find out more about what kind of customers your business is attracting and then improve your marketing strategy by adjusting the content you’re providing.
- Google business profile is a great way to rank higher in the results.
Just like all of us, Google has a job to do. While sometimes it may feel like it’s working against you, Google wants to tell customers about your business because it needs to provide searchers with valuable information. The more Google knows about your business, the higher it will rank you on the search engine and Maps results. Furthermore, updates relating to your business are crucial.
- Google business profile can increase engagement with your brand
Google business profile profiles give you more than enough opportunities to reach out and engage with your customers that can access your website or even phone you if you want. The best part of the system is being able to reserve tables & book appointments directly through your listing.
- Get your relative advantage with Google business profile
Google business profile can help you get ahead of your competitors by showcasing your best assets in a few conversational snippets. Using a brief description might help potential customers quickly understand whether your company’s services is what they need.