Here's everything you need to know about Google Business Profiles.

How to claim a Google business profile

A quick search for your company's name on Google returns an option to verify your profile or fix issues with a profile that's already claimed.

This can also be done via your profile in the Google Maps app or by entering the keyword "my company" in the search bar.
With a claimed and verified Google Business Profile, you can edit the information that appears in search results when people search for your business.

Merchants who create or claim business profiles on Google can complete their setup directly in Google Search and Maps.

Since the entire process can be completed in Google search, businesses can immediately see if their profile is publicly visible.

If it's not, Google will prompt you to do so so searchers can see it.

What does this mean for companies?
If you've already claimed a Google Business profile (formerly known as a Google My Business listing), you don't need to do anything else.

Going forward, the easiest way to manage your profile is through Google Search and Maps.

Once you've succesfully claimed your business profile you'll have to optimize your business and start with the attempts to get Google reviews.

See the clip below how you can get those with ReviewZerZ

The Google My Business website and mobile app are no longer required for small businesses.

For larger companies, the Google My Business website remains available to manage multiple profiles from one dashboard. Over time it will be renamed “Business Profile Manager”.

In 2022, the Google My Business app will be retired to transition users to the new experience.

Those using the Google My Business API can still do so as they lead nowhere. It will retain all of its current features and will receive additional updates in the future.

Google will announce more details about this change in the coming months.

Source: Google My Business Help