Google Reviews Scores And Their Meanings
You won't believe how significant the difference between a 3.9 and a 4.0 average score review could be on Google. The difference that 0.1 disparity makes is incredible!
|To rank a business, any local SEO considers both the quality and quantity of Google reviews. As a result, if your company has a high rating on Google reviews, you will almost certainly gain a new follower. It gives a business credibility, and a new client may feel compelled to use its services after reading the reviews.
High-scoring reviews are also beneficial because they drive more traffic to your sites, whether they are social media or your website. People become loyal customers and subscribers, and they may even feel compelled to leave a positive review themselves.
High ratings on reviews also help your online reputation, and they also serve as a free marketing channel. When you have good reviews, you rarely have to spend any extra money on marketing.
Clients will naturally line up in anticipation of your services.
Reviews Highlights and Numbers
- In the previous year, 93 percent of consumers used the internet to find a local business. Every day, 34% of consumers do the same.
- In 2020, 87 percent of consumers read online reviews for local businesses, 81 percent did the same in 2019.
- Because of the coronavirus pandemic, 31 percent of consumers read more online reviews in 2020 than the average. Instead, 34% say they read fewer reviews for businesses and other searches
- Today, 67 percent of consumers say they would avoid any business that does not have the Covid-19 health and safety measures in place.
- The most important review factors are categorized into five sections.
- Star rating- This is a five-star rating, with zero being the lowest and five being the highest.
- Legitimacy- The legitimacy of a review entails specifications in the services or products provided, accompanied by a picture as evidence.
- Recency- When it comes to Google reviews, the most recent ones are usually prioritized.
- Sentiment- This refers to the emotion expressed by the client in the review.
- Quantity- The more reviews there are, the higher the ranking. Quality trumps quantity when it comes to Google review scores.
- Approximately 73% of consumers pay attention to Google reviews written in the last 30 days.
- Consumers are more inclined to look for local business reviews on Google My Business. Although they have the most faith in the Better Business Bureau. (Source: bright local)
As previously stated, having positive Google review scores is beneficial to your business. It aids in the development of credibility, increases site visits, and is free marketing. At Reviewzerz Marketplace, we assist you in obtaining the appropriate number of Google Review scores so that you can fully benefit from these advantages.